Tag: pharmaceutical

A pharmacy owner in Nairobi operates reactively. Stocking whatever seems popular. Pricing same for everyone. Marketing to everyone. Services offered generically. Customer base mixed. Some satisfied. Some frustrated. Revenue plateauing. Growth stalling. Marketing waste. Resources misallocated. Owner confused. Who are customers really? What do they want? No answers. Another pharmacy owner same city. Studying customer […]

A pharmacy in Addis Ababa operates independently. Cash only. No insurance partnerships. Customers coming. Paying out of pocket. Limited customer base. Low volume. Customers struggling financially. Affording medicine difficult. Accessing healthcare limited. Pharmacy revenue limited. Business potential untapped. Competitor nearby. Partnering with insurance. Customers using insurance. Access easier. Volume higher. Revenue growing. Pharmacy thriving. Another […]

A successful Kenyan pharmacy chain wants to expand beyond retail. They’re sourcing antibiotics from multiple international suppliers. Paying standard wholesale prices. Marking up for retail. But they’re thinking differently. What if they sourced the same medicines through a third-party manufacturer? Had them repackaged under their own brand? Their pharmacy chain brand on the packaging. Their […]